Vitaliy
Twitter plans to expand its misinformation labels—but will they apply to Trump?
President Trump is again testing Twitter’s stomach for misinformation flowing from its most prominent users. In a flurry of recent tweets, Trump floated conspiracy theories about the death of Lori Klausutis, an intern for former Congressman Joe Scarborough who was found dead in his Florida office in 2001 — a freak accident a medical examiner […]
Spectrm raises $3M Series A from Runa Capital for its conversational marketing platform
In the “Age of Corona” — as some like to call it, the roboticization of industry and business has been super-charged by the pandemic. So while companies using messaging platforms to drive customers toward purchases was always on a long-term trend, the sheer volume of people staying online 24/7 during global lockdowns has led to […]
Virtual events startup Run The World just nabbed $10.8 million from a16z and Founders Fund
Run The World, a year-old startup that’s based in Mountain View, Calif., and has small teams both in China and Taiwan, just nabbed $10.8 million in Series A funding co-led by earlier backer Andreessen Horowitz and new backer Founders Fund. It’s easy to understand the firms’ interest in the company, whose platform features every functionality […]
The Influencer Economy Hurtles Toward Its First Recession
The first signs of distress came not with panic, but positivity. “Hope you all are feeling safe and at peace hunkered down with your family,” one influencer wrote, paired with a selfie featuring her adorable children in pajamas. Another posted a photo of her “mini oasis,” a selection of well-kempt houseplants, along with the caption…
Coronavirus: Influencers’ glossy lifestyles lose their shine
Image copyright Tabitha Warley/Alex Outhwaite/Israel Cassol It’s hard to believe that even in lockdown, life on Instagram can look idyllic.Last month, Manchester-born Jack Morris posted a photograph in his swimwear, standing in an infinity pool against a pink sunset in Bali.”Lauren and I are trying to stay inside in our villa as much as possible…
The Content Marketing Handbook
*** Preface ***When we finished writing a 30,000+ word book about content marketing, we did not plan to publish it as one, unreasonably long blog post. And yet, here we are.Then again, when we started writing a company blog in December of 2011, we never expected to hire 5 full-time writers, publish several books, or…
Could the Pandemic Push Influencer Marketing Deeper Into the Realm of CGI Avatars?
Photo: Jeremy Moeller/Getty ImagesBusinesses of all kinds are being affected by the current economic slowdown, and influencers — who might seem like individual people, but are often really the faces of small businesses that include many other employees as well — are no exception. As retailers nix their affiliate programs and see their marketing budgets…
Apple launches ‘Apple Books for Authors’ website as guided resource to publication and more for Mac and Windows
Apple has released a neat new rich resource today to help writers publish their content on its Apple Books platform. The new website walks through writing, publishing, marketing, and looking at analytics with Apple Books and since it’s web-based works with both Mac and Windows. The new Apple Books for Authors website is live now.…
Amazon Slashes Affiliate Payouts to as Low as 1% via @martinibuster
On April 14, 2020, Amazon sent notice to its affiliates regarding changes taking effect on April 21st.The changes are dramatic cuts to the affiliate payouts.For example, the Furniture and Home Improvement categories were slashed from an 8% payout to only 3%.There was no indication in the email that the changes were to affiliate payouts.Unless one…
Digital TV network Kin was made for the era of self-isolation
The COVID-19 pandemic has the entertainment industry in a stranglehold.With widespread self-isolation mandates, film and TV studios have halted productions, delayed releases, or pushed them to streaming services ahead of schedule. It’s difficult to estimate COVID-19’s full impact within the industry, but analysts have projected upward of $20 billion in losses.Some studios and producers have…