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With Harrowing Ads, Gun Safety Groups Push a Darker Reality

ImageThe gun safety group Sandy Hook Promise is releasing an ad on Wednesday that begins like a cheerful back-to-school commercial but then turns much darker.CreditCreditSandy Hook PromiseGoing back to school means worrying about what to wear, deciding what classes to take and, increasingly, knowing what to do if someone appears on campus with a gun.This…

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Get the Inside Scoop on Today’s Leading Digital Marketing Strategies for $15

Develop a comprehensive digital marketing strategy with help from a digital agency director. September 20, 2019 2 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce…

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Juul halts advertising in United States, replaces CEO

Embattled e-cigarette heavyweight Juul is shaking up its leadership and marketing practices as the company faces increasing regulatory scrutiny. Juul announced on Wednesday that CEO Kevin Burns is being replaced by K.C. Crosthwaite, an executive at tobacco company Altria, which bought 35 percent of Juul in December. In the same announcement, Juul declared that it…

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Learn how to build your own freelance business and become a ‘solopreneur’

Just to let you know, if you buy something featured here, Mashable might earn an affiliate commission. There’s nothing quite like working for yourself. Image: Pexels By STACKCOMMERCEMashable Shopping2019-09-21 09:00:00 UTC TL;DR: Become your own boss with this entrepreneurship training bundle — just $39 in the Mashable Shop. Pivoting from traditional employment to being a…

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Salesforce doubles down on verticals, launches Manufacturing and Consumer Goods Clouds

As legacy industries make the migration to cloud-based digital solutions to run and grow their businesses, Salesforce is hoping that it will get a cut of the action when it comes to their IT investments. The CRM giant has been doubling down on building specialised solutions for individual industry verticals, and today, it is unveiling…

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Kellogg’s global chief digital and customer experience officer reveals what traditional CPG companies get wrong about e-commerce — and provides a blueprint for how to approach it instead

This story requires our BI Prime membership. To read the full article, simply click here to claim your deal and get access to all exclusive Business Insider PRIME content. Speaking at Groceryshop, Julie Bowerman, Kellogg Co.’s chief global digital consumer and customer experience officer, said traditional retailers and CPG brands lag on e-commerce because of…

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Digital Display Advertising 2019: Nine Trends to Know for This Year’s Media Plan

At Business Insider Intelligence, our mission is to bring you the most important insights, data and analysis from the digital world. So when we come across outstanding research from our partners that we think our audience can benefit from, we like to make sure you hear about it. That’s why we’re giving you a preview of…

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Inside Barstool Sports’ strategy to become advertising’s gateway to gamblers with its new sports betting app, Barstool Bets

This story requires our BI Prime membership. To read the full article, simply click here to claim your deal and get access to all exclusive Business Insider PRIME content. Barstool Sports, which originally launched as a print newsletter for gamblers and fantasy sports players, is returning to its roots with a new app dedicated to…

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The top 14 talent managers for YouTube creators and influencers who are shaping the future of digital media

Jack Reed; Maddie Chester; Michael Gordon; Ashley Rachel Villa; Ruobing Su/Business Insider This story requires our BI Prime membership. To read the full article, simply click here to claim your deal and get access to all exclusive Business Insider PRIME content. Business Insider is recognizing the leaders who are helping shape the careers of YouTube…

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