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The Influencer Economy Hurtles Toward Its First Recession

By 2 weeks ago

The first signs of distress came not with panic, but positivity. “Hope you all are feeling safe and at peace hunkered down with your family,” one influencer wrote, paired with a selfie featuring her adorable children in pajamas. Another posted a photo of her “mini oasis,” a selection of well-kempt houseplants, along with the caption…

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Coronavirus: Influencers’ glossy lifestyles lose their shine

By 2 weeks ago

Image copyright Tabitha Warley/Alex Outhwaite/Israel Cassol It’s hard to believe that even in lockdown, life on Instagram can look idyllic.Last month, Manchester-born Jack Morris posted a photograph in his swimwear, standing in an infinity pool against a pink sunset in Bali.”Lauren and I are trying to stay inside in our villa as much as possible…

Could the Pandemic Push Influencer Marketing Deeper Into the Realm of CGI Avatars?

By 2 weeks ago

Photo: Jeremy Moeller/Getty ImagesBusinesses of all kinds are being affected by the current economic slowdown, and influencers — who might seem like individual people, but are often really the faces of small businesses that include many other employees as well — are no exception. As retailers nix their affiliate programs and see their marketing budgets…

Apple launches ‘Apple Books for Authors’ website as guided resource to publication and more for Mac and Windows

By 2 weeks ago

Apple has released a neat new rich resource today to help writers publish their content on its Apple Books platform. The new website walks through writing, publishing, marketing, and looking at analytics with Apple Books and since it’s web-based works with both Mac and Windows. The new Apple Books for Authors website is live now.…

Amazon Slashes Affiliate Payouts to as Low as 1% via @martinibuster

By 2 weeks ago

On April 14, 2020, Amazon sent notice to its affiliates regarding changes taking effect on April 21st.The changes are dramatic cuts to the affiliate payouts.For example, the Furniture and Home Improvement categories were slashed from an 8% payout to only 3%.There was no indication in the email that the changes were to affiliate payouts.Unless one…

TikTok To Instagram Live: Learn From Social Fleur On How To Create Content During Covid-19

By 2 weeks ago

Heather Catania and Julia Broome of Social Fleur Social Fleur Business landscapes have shifted during COVID-19. The digital space is more important than ever to elevate brand awareness and develop business relationships. Consumers are viewing content from a different perspective than just three months prior, and those that can pivot fast and effectively will win.…

11 Entrepreneurs Who’ve Defied the Odds

By 2 weeks ago

These individuals have successfully adapted in our current, extraordinary moment. May 15, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. Heading into 2020, I was enthralled to have been recognized as one of the world’s top five women fashion influencers and eagerly anticipated the launch of my BOLDTV series, featuring inaugural guest and New York Fashion Week…

A media company explains how it’s gotten attention on TikTok with music, employee personalities, and lo-fi production

By 2 weeks ago

This story is available exclusively on Business Insider Prime. Join BI Prime and start reading now. As the short-form video app TikTok continues to gain traction in the US and other key markets, media companies are creating accounts so as not to miss out on its fast-growing audience.Food publisher The Infatuation joined TikTok in September…

India’s logistics aggregator Shiprocket raises $13M to expand overseas

By 3 weeks ago

Shiprocket, a New Delhi-based logistics aggregator that works with direct-to-consumer sellers including several social media influencers, has raised $13 million in a new financing round as it looks to expand its platform overseas. Silicon Valley-based investment firm Tribe Capital led Shiprocket’s Series C financing round. Innoven Capital and existing investor Bertelsmann India Investments also participated…

Los Angeles-based Frame launches mental health gateway for a pandemic-stricken generation

By 3 weeks ago

The story behind Frame, the startup aiming to be the nation’s gateway into the world of therapy and mental wellness, seems like a tailor-made story of American entrepreneurial success. Its co-founders, Kendall Bird and Sage Grazer, ran their first business in the Pacific Palisades neighborhood of Los Angeles years ago, selling out their entire inventory…

Vote for Europe’s hottest startups in The Europas Awards + workshops, pitches, networking thumbnail Vote for Europe’s hottest startups in The Europas Awards + workshops, pitches, networking thumbnail

Vote for Europe’s hottest startups in The Europas Awards + workshops, pitches, networking

By 3 weeks ago

The Europas Awards — which have been recognising the hottest European tech startups in since 2009 — are now open for the public voting stage, prior to the formal judging process. The entries have been sorted and sifted by journalists to compile an editorially-driven ‘long list’ of some of Europe’s most exciting startups and investors.…

NBCUniversal makes its content and ads more shoppable with a new Checkout experience thumbnail NBCUniversal makes its content and ads more shoppable with a new Checkout experience thumbnail

NBCUniversal makes its content and ads more shoppable with a new Checkout experience

By 4 weeks ago

NBCUniversal is introducing a new way to incorporate commerce into the viewing and reading experience, which it calls NBCUniversal Checkout. The new product is part of the company’s One Platform ad offering. As demonstrated for me yesterday, it allows the readers of articles and viewers of videos on NBCUniversal properties to click on a featured product,…

Coronavirus: Firms ready to restart within three weeks thumbnail Coronavirus: Firms ready to restart within three weeks thumbnail

Coronavirus: Firms ready to restart within three weeks

By 4 weeks ago

Image copyright PA Media Image caption Are employees prepared for the return to work? Most firms believe they could be ready to restart business with just three weeks’ notice.That’s according to the latest British Chambers of Commerce Coronavirus weekly survey of firms.BBC News talked to companies in five different sectors to find out how prepared…

Hustle CEO Sam Parr & SmartNews co-founder Rich Jaroslavsky on the future of media thumbnail Hustle CEO Sam Parr & SmartNews co-founder Rich Jaroslavsky on the future of media thumbnail

Hustle CEO Sam Parr & SmartNews co-founder Rich Jaroslavsky on the future of media

By 4 weeks ago

Tim Hsia & Neil Devani Contributor More posts by this contributor Welcome to this edition of The Operators, a recurring Extra Crunch column, podcast and YouTube show that brings you insights and information from inside the top tech companies. Our guests are execs with operational experience at both fast-rising startups, like Brex, Calm, DocSend, and Zeus […]

Sam Altman backs ‘video-first’ dating app Curtn thumbnail Sam Altman backs ‘video-first’ dating app Curtn thumbnail

Sam Altman backs ‘video-first’ dating app Curtn

By 4 weeks ago

As the quarantine dramatically transforms social and romantic lives, a new dating app advised by Grindr founder Joel Simkhai and former YC chief Sam Altman is aiming to capitalize on the skyrocketing popularity of video chat. CEO Brenden Strauss hopes his NYC-based startup Curtn can approach video calling in a mindful way during a time…

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