TikTok explains its ban on political advertising
Already under fire for advancing Chinese foreign policy by censoring topics like Hong Kong’s protests and pro-LGBT content, the Beijing-based video app TikTok is now further distancing itself from U.S. social media platforms, like Facebook, Twitter and Instagram, with a ban on political ads on its app. The company today says it will not allow…
Cracking the code on podcast advertising for customer acquisition
Krystina Rubino & Lindsay Piper Shaw Contributor Krystina Rubino is a marketing executive who leads the offline growth marketing practice at Right Side Up. Lindsay Piper Shaw is an advertising strategist and growth marketer currently consulting on podcast and offline advertising at Right Side Up. Of the various channels available to growth marketers, podcast is…
Juul CEO Steps Down, Vaping Company Suspends All U.S. Advertising Amid Backlash
(Bloomberg) — Juul Labs Inc. said Chief Executive Officer Kevin Burns will step down, as the highly valued private e-cigarette company confronts a growing public backlash. The company said in a statement that K.C. Crosthwaite will be joining the company as CEO effective immediately. Crosthwaite previously served as chief growth officer at Marlboro maker Altria…
How Libra Will Change Social Media Marketing
Mark Zuckerberg has already changed the way we market. The rise of Facebook, with its mixture of detailed personal demographics and ongoing engagement, has forced marketers to create new ways of building relationships with leads and customers. As the platform has grown, we’ve all grown used to creating posts, producing videos, broadcasting live, answering questions,…
Traditional Marketing vs. Digital Marketing: Why Not Both?
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This digital marketing masterclass is a must for every new entrepreneur
TLDR: Get started on a digital marketing strategy that works to land your first 1,000 customers, all for just $15. When entrepreneurs take their first tentative steps into the world of digital marketing, it can be a pretty scary place. When you’re starting at the ground floor, judging your work against the digital blitzkrieg of…
Report: University of Iowa Faculty Told Not to Promote Greta Thunberg Visit on School Social Media
University of Iowa officials have told faculty at the school that they should not promote 16-year-old Swedish environmental activist Greta Thunberg’s surprise appearance at a Friday climate strike in Iowa City on its social media channels, according to a report in the Gazette.UI civil and environmental engineering professor Michelle Scherer, who is also the associate…
A Teenager, Her Ukulele and a Bedroom Pop Empire in the Making
mxmtoon’s diaristic songs have helped her win audiences on nearly every social media platform. But she’s in no rush to cash in on viral fame. ImageMaia, the 19-year-old musician who records as mxmtoon, started to gain fans when she secretly posted ukulele songs she recorded in her bedroom online.CreditCreditDamien Maloney for The New York TimesPublished…
Source: Nike has picked up Russell Wilson’s Tally/TraceMe in a rare acquisition
Nike has long been synonymous with premium sneakers and other sports gear, but now the company could be extending its brand into another area — digital media — thanks to the rumored acquisition of a Seattle-based startup. TechCrunch has learned and confirmed that the multibillion-dollar sports giant has acquired TraceMe, which originally built an app…
Juul halts US sales of its fruity-flavored vaping pods as regulators investigate it for marketing to minors — just hours after Philip Morris said its rival product targets adults
Associated Press Juul Labs halted all US sales of its fruity-flavored e-cigarette pods on Thursday under mounting regulatory pressure to stop marketing them towards minors. Hours earlier, rival Philip Morris took pains to distinguish IQOS — its alternative to conventional cigarettes — from Juul, and emphasize it’s targeted at adult smokers. “When it comes to…