Mark Zuckerberg has already changed the way we market. The rise of Facebook, with its mixture of detailed personal demographics and ongoing engagement, has forced marketers to create new ways of building relationships with leads and customers. As the platform has grown, we’ve all grown used to creating posts, producing videos, broadcasting live, answering questions,…

University of Iowa officials have told faculty at the school that they should not promote 16-year-old Swedish environmental activist Greta Thunberg’s surprise appearance at a Friday climate strike in Iowa City on its social media channels, according to a report in the Gazette.UI civil and environmental engineering professor Michelle Scherer, who is also the associate…

mxmtoon’s diaristic songs have helped her win audiences on nearly every social media platform. But she’s in no rush to cash in on viral fame. ImageMaia, the 19-year-old musician who records as mxmtoon, started to gain fans when she secretly posted ukulele songs she recorded in her bedroom online.CreditCreditDamien Maloney for The New York TimesPublished…

Despite the inexorable rise of social media influencers, several problems remain when it comes to brands trying to use these stars to push their products. The marketing tools and processes are fragmented (read: chaotic). Attaining some level of authenticity, quality and creativity in influencer-driven campaigns is tough, to say the least. And the whole thing…

Twitter has said it used phone numbers and email addresses, provided by users to set up two-factor authentication on their accounts, to serve targeted ads. In a disclosure Tuesday, the social media giant said it did not know how many users were impacted. The issue stemmed from the company’s tailored audiences program, which allows companies…