Digital Marketing
Facebook changes product branding to FACEBOOK
Image copyright Facebook Facebook is introducing new branding for its products and services in an attempt to distinguish the company from its familiar app and website.Instagram and WhatsApp are among the services that will carry the new FACEBOOK brand in the next few weeks.The main Facebook app and website will retain its familiar blue branding.The…
12 Innovations That Will Change Health Care and Medicine in the 2020s
Pocket-size ultrasound devices that cost 50 times less than the machines in hospitals (and connect to your phone). Virtual reality that speeds healing in rehab. Artificial intelligence that’s better than medical experts at spotting lung tumors. These are just some of the innovations now transforming medicine at a remarkable pace. No one can predict the…
Controversy Erupts Over Clothing Company’s Times Square Billboard Ad Depicting a Hog-Tied President Trump
(NEW YORK) — A clothing company is running a billboard in New York City’s Times Square that depicts President Donald Trump being hog-tied by a woman clad in its athletic wear. The 30-foot-high billboard featuring a model binding a Trump look-alike with red, white and blue rope while stomping on his face, was put up…
How podcasts went from unlistenable to unmissable
Image copyright Ben Hammersley Image caption Ben Hammerseley who inadvertently christened the podcast One night 15 years ago journalist Ben Hammersley was on a deadline at the Guardian newspaper, writing a column on internet radio blogs.He filed the piece and then, just as he was packing up, got a last minute call from the subs…
Juul CEO Steps Down, Vaping Company Suspends All U.S. Advertising Amid Backlash
(Bloomberg) — Juul Labs Inc. said Chief Executive Officer Kevin Burns will step down, as the highly valued private e-cigarette company confronts a growing public backlash. The company said in a statement that K.C. Crosthwaite will be joining the company as CEO effective immediately. Crosthwaite previously served as chief growth officer at Marlboro maker Altria…
Traditional Marketing vs. Digital Marketing: Why Not Both?
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This digital marketing masterclass is a must for every new entrepreneur
TLDR: Get started on a digital marketing strategy that works to land your first 1,000 customers, all for just $15. When entrepreneurs take their first tentative steps into the world of digital marketing, it can be a pretty scary place. When you’re starting at the ground floor, judging your work against the digital blitzkrieg of…
Source: Nike has picked up Russell Wilson’s Tally/TraceMe in a rare acquisition
Nike has long been synonymous with premium sneakers and other sports gear, but now the company could be extending its brand into another area — digital media — thanks to the rumored acquisition of a Seattle-based startup. TechCrunch has learned and confirmed that the multibillion-dollar sports giant has acquired TraceMe, which originally built an app…
Juul halts US sales of its fruity-flavored vaping pods as regulators investigate it for marketing to minors — just hours after Philip Morris said its rival product targets adults
Associated Press Juul Labs halted all US sales of its fruity-flavored e-cigarette pods on Thursday under mounting regulatory pressure to stop marketing them towards minors. Hours earlier, rival Philip Morris took pains to distinguish IQOS — its alternative to conventional cigarettes — from Juul, and emphasize it’s targeted at adult smokers. “When it comes to…
Hedge funds pumped more than $200 million into a family of crypto funds last quarter even though performance tanked
Grayscale Investments, which runs 10 crypto-linked investment trusts, had more than a quarter of a billion dollars’ worth of inflows in the third quarter, with an overwhelming majority coming from hedge funds. Crypto and crypto-linked products were hit hard over the same period, with bitcoin’s price falling by 25% in the quarter.Grayscale launched a marketing campaign…