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The Influencer Economy Hurtles Toward Its First Recession
The first signs of distress came not with panic, but positivity. “Hope you all are feeling safe and at peace hunkered down with your family,” one influencer wrote, paired with a selfie featuring her adorable children in pajamas. Another posted a photo of her “mini oasis,” a selection of well-kempt houseplants, along with the caption…
Coronavirus: Influencers’ glossy lifestyles lose their shine
Image copyright Tabitha Warley/Alex Outhwaite/Israel Cassol It’s hard to believe that even in lockdown, life on Instagram can look idyllic.Last month, Manchester-born Jack Morris posted a photograph in his swimwear, standing in an infinity pool against a pink sunset in Bali.”Lauren and I are trying to stay inside in our villa as much as possible…
The Content Marketing Handbook
*** Preface ***When we finished writing a 30,000+ word book about content marketing, we did not plan to publish it as one, unreasonably long blog post. And yet, here we are.Then again, when we started writing a company blog in December of 2011, we never expected to hire 5 full-time writers, publish several books, or…
Could the Pandemic Push Influencer Marketing Deeper Into the Realm of CGI Avatars?
Photo: Jeremy Moeller/Getty ImagesBusinesses of all kinds are being affected by the current economic slowdown, and influencers — who might seem like individual people, but are often really the faces of small businesses that include many other employees as well — are no exception. As retailers nix their affiliate programs and see their marketing budgets…
Apple launches ‘Apple Books for Authors’ website as guided resource to publication and more for Mac and Windows
Apple has released a neat new rich resource today to help writers publish their content on its Apple Books platform. The new website walks through writing, publishing, marketing, and looking at analytics with Apple Books and since it’s web-based works with both Mac and Windows. The new Apple Books for Authors website is live now.…
Amazon Slashes Affiliate Payouts to as Low as 1% via @martinibuster
On April 14, 2020, Amazon sent notice to its affiliates regarding changes taking effect on April 21st.The changes are dramatic cuts to the affiliate payouts.For example, the Furniture and Home Improvement categories were slashed from an 8% payout to only 3%.There was no indication in the email that the changes were to affiliate payouts.Unless one…
Digital TV network Kin was made for the era of self-isolation
The COVID-19 pandemic has the entertainment industry in a stranglehold.With widespread self-isolation mandates, film and TV studios have halted productions, delayed releases, or pushed them to streaming services ahead of schedule. It’s difficult to estimate COVID-19’s full impact within the industry, but analysts have projected upward of $20 billion in losses.Some studios and producers have…
11 Entrepreneurs Who’ve Defied the Odds
These individuals have successfully adapted in our current, extraordinary moment. May 15, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. Heading into 2020, I was enthralled to have been recognized as one of the world’s top five women fashion influencers and eagerly anticipated the launch of my BOLDTV series, featuring inaugural guest and New York Fashion Week…
A media company explains how it’s gotten attention on TikTok with music, employee personalities, and lo-fi production
This story is available exclusively on Business Insider Prime. Join BI Prime and start reading now. As the short-form video app TikTok continues to gain traction in the US and other key markets, media companies are creating accounts so as not to miss out on its fast-growing audience.Food publisher The Infatuation joined TikTok in September…