Digital Marketing

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Learn how to build your own freelance business and become a ‘solopreneur’

Just to let you know, if you buy something featured here, Mashable might earn an affiliate commission. There’s nothing quite like working for yourself. Image: Pexels By STACKCOMMERCEMashable Shopping2019-09-21 09:00:00 UTC TL;DR: Become your own boss with this entrepreneurship training bundle — just $39 in the Mashable Shop. Pivoting from traditional employment to being a…

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Salesforce doubles down on verticals, launches Manufacturing and Consumer Goods Clouds

As legacy industries make the migration to cloud-based digital solutions to run and grow their businesses, Salesforce is hoping that it will get a cut of the action when it comes to their IT investments. The CRM giant has been doubling down on building specialised solutions for individual industry verticals, and today, it is unveiling…

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Kellogg’s global chief digital and customer experience officer reveals what traditional CPG companies get wrong about e-commerce — and provides a blueprint for how to approach it instead

This story requires our BI Prime membership. To read the full article, simply click here to claim your deal and get access to all exclusive Business Insider PRIME content. Speaking at Groceryshop, Julie Bowerman, Kellogg Co.’s chief global digital consumer and customer experience officer, said traditional retailers and CPG brands lag on e-commerce because of…

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Digital Display Advertising 2019: Nine Trends to Know for This Year’s Media Plan

At Business Insider Intelligence, our mission is to bring you the most important insights, data and analysis from the digital world. So when we come across outstanding research from our partners that we think our audience can benefit from, we like to make sure you hear about it. That’s why we’re giving you a preview of…

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