Digital Marketing

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The 20 CMOs to watch in 2019

Shopify; Carbon; Visible; Snap; Samantha Lee/Business Insider This story requires our BI Prime membership. To read the full article, simply click here to claim your deal and get access to all exclusive Business Insider PRIME content. The $221 billion advertising industry is facing an onslaught of challenges, but a new crop of marketers is rising…

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Esports, Comic-Con, and momfluencers: How the US Army is revamping its multi-billion-dollar marketing plan

The US Army has struggled to recruit new soldiers and prove the value of its $400 million annual advertising budget in recent years.Its new marketing leaders told Business Insider they would shift toward digital, data-driven marketing and away from linear TV to target the elusive Gen Z. The pitch deck that ad holding company giant Omnicom…

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10 Courses That Can Set You up for a Thriving Freelance Career, Now under $40

This bundle covers digital marketing, Amazon FBA, copywriting, and more ways to make it on your own. September 19, 2019 2 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the…

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5 Marketing Experts Share Trends to Jump On (and Which to Avoid)

Discover how to optimize your online presence in a crowded and noisy digital environment. Image credit: SFIO CRACHO | Shutterstock Terry Rice VIP Contributor Digital Marketing Expert-in-Residence, Entrepreneur October 3, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. Warren Buffet once told Forbes, “Ultimately, there’s one investment that supersedes all others:…

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Learn to Drive Growth and Sales Online with These 9 Courses

From earning a passive income online to helping your business scale on Facebook, these courses give you a complete digital marketing education. September 30, 2019 2 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share…

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Why it’s time to rethink online safety for kids

Why it’s time to rethink online safety for kids A guide for anxious parents by Rebecca Ruiz Why it’s time to rethink online safety for kids A guide for anxious parents by Rebecca Ruiz This is the first story in a four-part series on how to find the safest places on the internet for kids.…

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Work in sales? Here’s how to close more deals.

Just to let you know, if you buy something featured here, Mashable might earn an affiliate commission. Negotiation tactics, conversion tricks, and ClickFunnel mastery are right at your fingertips with this online course. Image: Pixabay By StackCommerceMashable Shopping2019-10-04 09:00:00 UTC TL;DR: Expand past basic marketing with the Complete Sales Hacker Bundle, now just $29 for…

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With Harrowing Ads, Gun Safety Groups Push a Darker Reality

ImageThe gun safety group Sandy Hook Promise is releasing an ad on Wednesday that begins like a cheerful back-to-school commercial but then turns much darker.CreditCreditSandy Hook PromiseGoing back to school means worrying about what to wear, deciding what classes to take and, increasingly, knowing what to do if someone appears on campus with a gun.This…

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Get the Inside Scoop on Today’s Leading Digital Marketing Strategies for $15

Develop a comprehensive digital marketing strategy with help from a digital agency director. September 20, 2019 2 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce…

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Juul halts advertising in United States, replaces CEO

Embattled e-cigarette heavyweight Juul is shaking up its leadership and marketing practices as the company faces increasing regulatory scrutiny. Juul announced on Wednesday that CEO Kevin Burns is being replaced by K.C. Crosthwaite, an executive at tobacco company Altria, which bought 35 percent of Juul in December. In the same announcement, Juul declared that it…

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