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The 20 CMOs to watch in 2019
Shopify; Carbon; Visible; Snap; Samantha Lee/Business Insider This story requires our BI Prime membership. To read the full article, simply click here to claim your deal and get access to all exclusive Business Insider PRIME content. The $221 billion advertising industry is facing an onslaught of challenges, but a new crop of marketers is rising…
Esports, Comic-Con, and momfluencers: How the US Army is revamping its multi-billion-dollar marketing plan
The US Army has struggled to recruit new soldiers and prove the value of its $400 million annual advertising budget in recent years.Its new marketing leaders told Business Insider they would shift toward digital, data-driven marketing and away from linear TV to target the elusive Gen Z. The pitch deck that ad holding company giant Omnicom…
It might seem like travel bloggers write off lavish vacations and luxurious meals without a thought, but the reality is more complicated
Thinking of starting a travel blog so you can write off all your family vacations? Think again. The IRS posts specific requirements that dictate whether your blog is a business or a hobby.Business expenses, including travel, also need to be considered “ordinary and necessary” to qualify. Many travel expenses fall into a gray area. Some…
10 Courses That Can Set You up for a Thriving Freelance Career, Now under $40
This bundle covers digital marketing, Amazon FBA, copywriting, and more ways to make it on your own. September 19, 2019 2 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the…
5 Marketing Experts Share Trends to Jump On (and Which to Avoid)
Discover how to optimize your online presence in a crowded and noisy digital environment. Image credit: SFIO CRACHO | Shutterstock Terry Rice VIP Contributor Digital Marketing Expert-in-Residence, Entrepreneur October 3, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. Warren Buffet once told Forbes, “Ultimately, there’s one investment that supersedes all others:…
Learn to Drive Growth and Sales Online with These 9 Courses
From earning a passive income online to helping your business scale on Facebook, these courses give you a complete digital marketing education. September 30, 2019 2 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share…
Why it’s time to rethink online safety for kids
Why it’s time to rethink online safety for kids A guide for anxious parents by Rebecca Ruiz Why it’s time to rethink online safety for kids A guide for anxious parents by Rebecca Ruiz This is the first story in a four-part series on how to find the safest places on the internet for kids.…
Work in sales? Here’s how to close more deals.
Just to let you know, if you buy something featured here, Mashable might earn an affiliate commission. Negotiation tactics, conversion tricks, and ClickFunnel mastery are right at your fingertips with this online course. Image: Pixabay By StackCommerceMashable Shopping2019-10-04 09:00:00 UTC TL;DR: Expand past basic marketing with the Complete Sales Hacker Bundle, now just $29 for…
YouTuber Caspar Lee co-founds Influencer marketing platform, raises £3M Series A
Despite the inexorable rise of social media influencers, several problems remain when it comes to brands trying to use these stars to push their products. The marketing tools and processes are fragmented (read: chaotic). Attaining some level of authenticity, quality and creativity in influencer-driven campaigns is tough, to say the least. And the whole thing…
Twitter admits it used two-factor phone numbers and emails for serving targeted ads
Twitter has said it used phone numbers and email addresses, provided by users to set up two-factor authentication on their accounts, to serve targeted ads. In a disclosure Tuesday, the social media giant said it did not know how many users were impacted. The issue stemmed from the company’s tailored audiences program, which allows companies…